Saturday, January 14, 2012

What Drives You?

I love this commercial of Chevron (formerly known as Caltex) where they ask 'what drives you'... Or in other words, what are you passionate about? Passion is loosely defined as a powerful emotion or feeling. Passion is what drives new entrepreneurs to great heights and success.

Let me give you an example...

This person's passion was to make people beautiful. He started out his career in the  'beauty industry' sweeping the floor of a salon. He used whatever he earned to open his first 'beauty parlor,' which only consisted of a wall mirror, shampoo chair, a bowl and a dryer. Of course, it included his tools for the trade.

image from http://www.cavalletticommunications.com
But after some time, he was able to open-up a couple of salons within Manila. His big break came when he was offered a space in one of the biggest malls in the Metro Manila. Today, he has more than 1,200 employees and has a foundation. His successful 43 chains of salons is considered one of the biggest in the country. He is no other than, the 'Mother of All Entrepreneurs, Ricky Reyes.'

This is just an example of how a person who knows his passion can be successful. There are other rags-to-richer stories like Ricky Reyes. Some of these people are Manny Pacquiao, Dado Banatao and Mother Lily Monteverde.

These people are examples of how they live out their passions and have become successful for it. When they decided to reach greater heights, passion was what kept them going. They sought out new ways of doing things more effectively and efficiently. When things got rough, they never give up. Passion gave them a taste of success and they used it to further their horizon and make themselves an icon for other to follow and emulate.

These people have become successful because of passion. They know that hard work is the only avenue they have to take for them to be successful. They don't care much for excuses, rather they have looked for ways to make themselves better. In the process, they have separated themselves from the pack. They shall serve as our inspiration.